New Las Vegas Arena Doubles Down with Global Brands Toshiba and Coca-Cola Named Founding Partners

LAS VEGAS (April 7, 2015) – Iconic international brands Toshiba
America Business Solutions, Inc. and Coca-Cola have entered into
formal, multi-year agreements to become “Founding Partners” of the new
Las Vegas Arena. The arena, scheduled to open in spring 2016, is
owned by Las Vegas Arena Company partners AEG and MGM Resorts
International (NYSE: MGM).

A central component of Toshiba’s agreement is the naming rights
partnership for the two-acre outdoor public plaza being created
outside of the arena’s main (north) entrance. With customized brand
integration designed by AEG, MGM and Toshiba, Toshiba Plaza is being
developed as an integral part of the guest experience. The 75,000 sq.
ft. entertainment space will have a performance stage and a variety of
video screens and other interactive content and display areas which
will be programmed before, during and after Arena events. On
non-Arena event days, guests will come to Toshiba Plaza where a
variety of unique events will be created and produced to provide
additional showcase opportunities such as community events, concerts
and music festivals, awards show pre-functions, fan festivals, fashion
shows, charity events, holiday celebrations, convention-related
activities and food and wine festivals among others.

Under the multi-faceted Founding Partner agreement, Toshiba also
becomes the arena’s exclusive supplier for digital signage and
displays as well as multifunction printers and copiers, enabling them
to expose the arena staff, executives and guests to its full line of
products and systems.

“The combination of Toshiba Plaza and the Las Vegas Arena represent a
unique opportunity to showcase Toshiba technology and innovation in
one of the world’s most technologically advanced destinations,” said
Bill Melo, Chief Marketing Executive for Toshiba America Business
Solutions. “We are looking forward to creating a one-of-a-kind fan
experience together with our partners AEG and MGM.”

As Founding Partners, each of the global brands will receive
customized sponsorship packages including, but not limited to,
permanent and digital signage within the arena and on the exterior
façade, interactive concourse displays and customized digital exposure
including official web-site and social media presence. The new
Founding Partners will also each receive numerous hospitality benefits
including the use of one of the arena’s Luxury Suites, ticketing
opportunities and the ability to use the arena and plaza for sponsored
public or private events on an annual basis.

“Less than a year since our groundbreaking ceremony, today’s
announcement is confirmation that both excitement and momentum for
this incredible project continues to rise on all fronts,” said Todd
Goldstein, Chief Revenue Officer, AEG. “The commitment from global
and iconic brands Toshiba and Coca-Cola is truly an indicator of the
tremendous value that the business community places on this market and
this project.”

In addition to the above elements of the Founding Partnership,
Coca-Cola’s agreement calls for the world’s largest beverage company
to be the exclusive supplier of all sparkling and still beverages in
the arena, Toshiba Plaza and adjacent Park being developed by MGM
Resorts. Coca-Cola will also work with the arena developers to create
a branded Fan Activation Zone for a minimum of four events annually in
addition to having the ability to use an exclusive exterior activation
space within Toshiba Plaza for a variety of events throughout the

“There’s no question the Las Vegas Arena will become known as a
world-renowned venue and an icon for the city of Las Vegas,” said
Sharon Byers, senior vice president, Marketing Assets, Coca-Cola North
America. “As a Founding Partner, we’re looking forward to refreshing
event attendees with our sparkling and still beverages and bringing
people together over good-times and ice, cold delicious Coca-Cola.”

The privately funded, 20,000-seat, $375 million indoor arena is
located west of the Las Vegas Strip between New York-New York Hotel &
Casino and Monte Carlo Resort and Casino. Las Vegas’ newest landmark
is expected to host more than 100 events annually including boxing,
UFC and other sporting events, major headline entertainment, awards
shows and special events. The venue also will feature 50 luxury
suites, more than two dozen private loge boxes and other specially
designed exclusive hospitality offerings never before featured in a
facility of its kind.

Mark Prows, senior vice president, Arenas for MGM Resorts
International, said, “We are committed to partnering with Toshiba and
Coca-Cola, two global leaders in their respective industries and our
newest Las Vegas Arena Founding Partners. Toshiba Plaza will offer our
guests a variety of outdoor entertainment programming annually which
will create an additional, exclusive experience for Las Vegas visitors
and the local community.”

Toshiba America Business Solutions, Inc. and Coca-Cola join Schneider
Electric as part of the elite group of category exclusive brands
designated as arena Founding Partners.

“AEG Global Partnerships strives to align the iconic sports and
entertainment platforms we develop with the greatest brands in the
world and the relationships created with Toshiba and Coke for the new
Las Vegas Arena are perfect example of that objective,” said Nick
Baker, senior vice president, AEG Global Partnerships. “We are
grateful to have true partners that share in a visionary approach and
the commitment to activate platforms such as the Arena and Toshiba
Plaza in such unique manners.”

AEG Global Partnerships, an affiliate of AEG that collaborates with
more than 120 venues and other AEG assets worldwide to create sales
and marketing platforms, is overseeing the sale of naming rights,
sponsorships, premium seating and luxury suite sales for the new Las
Vegas showplace.

About Toshiba America Business Solutions, Inc.
Irvine, Calif.-based Toshiba America Business Solutions, Inc., (TABS)
is an independent operating company of Toshiba Corporation, a Fortune
Global 500 company and the world’s eighth-largest integrated
electronics manufacturer. TABS provides printing, scanning and copying
solutions, managed document services and digital signage for
businesses of all sizes. The company’s award-winning e-STUDIO™
copiers and printers provide quality performance with the security
businesses need today. Complementing its hardware offering is a full
suite of document workflow, capture and security services including
Encompass™, the company’s industry-leading Managed Print Services
program. Encompass enables clients to print less, optimize workflow
and improve energy efficiency. TABS’ Ellumina™ digital signage
offering includes all of the hardware, software and services needed to
implement both static and interactive digital signage installations.
TABS provides content creation and management, displays, integration,
installation and project management services as well as financing for
solutions ranging for a single screen to the biggest arenas and
stadiums. For more information on Toshiba solutions and services
available in the United States and Latin America, please visit

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world’s most valuable and
recognizable brands, our Company’s portfolio features 20
billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola
Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani,
FUZE TEA and Del Valle. Globally, we are the No. 1 provider of
sparkling beverages, ready-to-drink coffees, and juices and juice
drinks. Through the world’s largest beverage distribution system,
consumers in more than 200 countries enjoy our beverages at a rate of
1.9 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that
reduce our environmental footprint, support active, healthy living,
create a safe, inclusive work environment for our associates, and
enhance the economic development of the communities where we operate.
Together with our bottling partners, we rank among the world’s top 10
private employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at,
follow us on Twitter at, visit our blog,
Coca-Cola Unbottled, at or find us on LinkedIn

About MGM Resorts International
MGM Resorts International (NYSE: MGM) is one of the world’s leading
global hospitality companies, operating a portfolio of destination
resort brands including Bellagio, MGM Grand, Mandalay Bay and The
Mirage. The Company also owns 51% of MGM China Holdings Limited, which
owns the MGM Macau resort and casino and is in the process of
developing a gaming resort in Cotai, and 50% of CityCenter in Las
Vegas, which features ARIA Resort & Casino. For more information
about MGM Resorts International, visit the Company’s website at

About AEG:
AEG is one of the leading sports and entertainment presenters in the
world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or
is affiliated with a collection of companies including over 100 of the
world’s preeminent facilities such as STAPLES Center (Los Angeles,
CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New
York), Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney,
Australia) and The O2 arena and entertainment district (London,
England). Developed by AEG, L.A. LIVE is a 4 million square foot/$3
billion downtown Los Angeles sports, & entertainment district
featuring Nokia Theatre L.A. LIVE, Club Nokia, and a 54-story,
1001-room convention “headquarters” destination. In addition to
overseeing privately held management shares of the Los Angeles Lakers,
assets of AEG Sports include franchises such as the LA Kings, LA
Galaxy and Houston Dynamo and the Amgen Tour of California cycling
stage race. Along with AEG Facilities, other global divisions include
AEG Live, the world’s second largest concert promotion and touring
companies comprised of touring, festival, exhibition, broadcast,
merchandise and special event divisions and AEG Global Partnerships,
responsible for worldwide sales and servicing of sponsorships, naming
rights and other strategic partnerships. In 2010, AEG launched its
AEG 1EARTH environmental program featuring the industry’s first
sustainability report while in 2011, AEG introduced AXS a
comprehensive entertainment platform serving as the company’s primary
consumer brand including AXS Ticketing, and the AXS TV
network. For additional information, visit

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