LAS VEGAS – February 25, 2010 – Ladies come first at FIRST Food & Bar with the addition of FIRST Ladies Retail Therapy Thursdays and the introduction of the new FIRST Lady card.

Each and every Thursday night beginning March 4, ladies will receive a complimentary FIRST Lady Cocktail, 20% off their food and $5 Sponsored Vodka beverage purchases starting at 8 p.m. With resident DJ Jeff Retro and special guest DJ Mckenzie providing the tunes, women will also be treated to special gifts and offers from retailers and shows including those located inside The Shoppes at the Palazzo. There will also be on-site retail displays and other special happenings.

During the inaugural night, FIRST staff will be providing all women who attend with the restaurant and lounge’s FIRST Ladies card. Select women will receive a VIP card that will get the bearer special benefits such as dinner on any Thursday, Friday or Saturday night for the card holder and three of her girlfriends from Chef Sam’s special Ladies Night menu, as well as other offers. If ladies miss out on the kick-off due to their busy social schedule, fear not – they can stop by the restaurant anytime after the launch and see the manager on duty to receive their card.

FIRST Food & Bar can be found on Facebook www.facebook.com/firstfoodandbar and Twitter@firstfoodandbar – special promotions, trivia and free food offers are often posted for those in the know.

ABOUT FIRST FOOD & BAR:

Located inside The Shoppes at The Palazzo just steps from The Strip, FIRST Food & Bar brings the authenticity and character of the neighborhood bar and restaurant concept back to life. This hip, yet comfortable restaurant and lounge is set in the heart of the Las Vegas Strip and has the vibe of a late-night spot blended with the casualness of a local eatery. FIRST caters to those who stagger in to feed their late-night cravings, as well as those looking for a mid-day business lunch or casual dinner. The menu features American eats and drinks created by Executive Chef Sam DeMarco. Delicious, affordable and familiar are on the menu year-round. For reservations, please call 702-607-3478 or visit www.firstfoodandbar.com for more information.